Long Island City biz gets on the social networking bandwagon.
Well, it is the age of the internet, so it’s no surprise to find Long Island City businesses utilizing an application like Facebook. It’s 2009 and our little neighborhood’s mish-mosh of Mom & Pop’s is tapped into online social networking technology. You will find the likes of Subdivision Art, Domaine Bar a Vins, Lucky Mojos, Vine Wine, Dominie’s Hoek, and Manducatis Rustica.
Most of the businesses are doing exactly what you’d expect – promoting their specials and events, and keeping their loyal patrons in the loop. If you’re needing the satisfaction of another friend on Facebook (or you actually want to keep up with these great businesses), hit up some of the Facebooking LIC biz and there’s sure to a be a Friend Request Approved in your future.
liQcity is not on Facebook, though maybe someday if there’s high demand – we are a blog after all, you can just come here – but we have started Twittering. On Twitter we’ll mainly be featuring links to the latest posts, and events.
As always, if we have missed anyone, please add them in the comments.
City Vet is also on FB!!
That Modern Spaces guy once replaced a factual, Wikipedia-based description of LIC on Facebook’s “Neighborhoods” application into a buzzy pamphlet of brokerhype about the ‘hood, complete with a link to his company’s website. Totally gross.
Hey im that modern spaces guy, i didnt do the wikipedia thing, i had placed an article about LIC that i wrote once that was published, and someone else added that wikipedia thing and for some reason my name still stayed as the author…
Here is that article that i wrote that was published in 2007 in the Mann Report, which is a real estate trade magazine, i had placed it on facebook
Long Island City Rising!!!
By Eric Benaim
For 30 years residents throughout Queens have been talking about Long Island City turning into an extension of Manhattan, Ever since I was a little kid I would hear how they are planning on doing this and planning on doing that, there was hope once the Citi Bank building went up in the 80’s, but nothing ever progressed, and much like the 2nd Avenue Subway line, no one believed it would ever happen, but it is and it’s really taking off.
When the area was rezoned in 2001, developers started to pay attention to the area, Avalon Riverview on the Queens West Waterfront went up, and slowly but surely other developers followed. When Rockrose bought the Pepsi Site and announced the development of 3200+ residential units, other developers followed, first The Gantry a silver metallic building between 48th and 49th avenue, then The Arris a massive conversion compiled of over 237 units and tens of thousands of square footage worth of amenities, Other buildings like Echelon, Badge and Purves would follow and now there are over 30 new developments planned for the area in the next 12-24 months, plus an additional 5000 units of Middle Income housing, and it’s not just residential plenty of commercial space is coming as well. Silvercup Studios is investing over $2 Billion dollars in the area with plans on developing the largest film studio outside of Hollywood, Citibank has recently topped off Phase 1 of Citicorp 2 a 17 story office tower that will house 1500 employees, The new UN credit union building is starting to show life, and with the city committed to over $50 Million dollars in improvements in 2007/2008 there is no stopping Long Island City. Vernon Blvd the main shopping drag is quickly filling up with restaurants and shops, ground floor apartments that were once commercial but converted to residential are being converted back to commercial, retail space is being snatched up on a daily base, and why not? I mean Long Island City has over 200 Museums/Galleries like Naguchi, 5 Points Gallery, Socrates Sculpture Park and PS1/MoMa where for over 9 years in the summer hosts a weekly outdoor party for over 3000 people, there is even a beach, Harry’s Water Taxi Beach, where people go to tan, play volleyball or BBQ while looking out into the most picture perfect skyline anywhere.
Just walk around the area and you can feel the change happening, there is a huge industrial element combined with Townhouses and Brownstones that gives the area it’s characters, over the years the area has been established as an artist community, with a mix of 20 something hipsters and 40 something families, and there is a real neighborhood feel, from store merchants to the locals who will tell you stories of how the area never had it’s respect, and the commute could not be more convenient, the E,V lines are less then 5 minutes to 53rd and 5th Avenue, the 7 Line is less then 4 minutes to Grand Central and if you are up for it, you also have the Water Taxi which is a 10 minute trip to Midtown. Taxis will charge you less then $7 dollars to drop you over the bridge.
…which is totally real estate buzz/hypespeak, attempting to generate demand/desire/excitement for a “product,” an “extension of Manhattan,” not an objective neighborhood description? especially when adding a link to your website?
Anyone agree?
Well this was written in 2007, and why wouldnt i add a link to my website, its my business dont i have to right to advertise it? im not one of these major companies like Corcoran/Elliman, im a local brokerage. I live and work in the neighborhood, i do alot of things that contribute to the community as well…
“its my business dont i have to right to advertise it?”
Of course, but I don’t think Facebook’s general neighborhood description community page is the right place for advertising. Facebook is not primarily a business promotion tool, believe it or not.
In real estate everything is a business promotion tool, and even actual business promotion tools are occasionally used as business promotion tools.
In *business* everything is a promotion tool. If Coke can have a facebook page why not broker? Who care where he advertises? Take you ax to grind elsewhere. Your agenda is transparent.
He can have a facebook page, but that is different than turning a general, shared, community description page into an advertising vehicle.
What’s your agenda?
I glazed over Eric’s article, but now that I’ve read it- it’s a little shilly, but I’ve seen way worse from a broker about LIC. I am not a huge fan of brokers either. I can see how in 2007, that is how LIC would be envisioned. Interesting to read it now in 2009, when the dream is officially dead.
Your life must be very sad if you think to yourself whether or not you’re a fan of real estate brokers-they are not entertainers or here to provide a special night out on the town for you. they provide a necessary service to the community-not the sort of thing you become a fan of..And, this article was just to promote LIC much more than it was to promote himself. Even if he is somewhat connected to the area’s growth. But aren’t we all connected to LIC’s growth if we are reading this blog? And don’t we tell our friends how much we like it here. Some of you people are way too miserable and give such strong opinions on this subject as well as so many that come to us by LIQ and other neighborhood forums. Also, #14..The dream of a continuing beautiful and fun neighborhood that will continue to grow and develop in many different ways is still here for many residents and future ones as well.
#15, I was about to post the same thing. The dream was never about condos – therfore it never died. In many ways its more alive than ever.
The new residents and condos are great-and so are the steets filled of residents that have been here for generations as are the new and old restaurants. New and old people, New and Old Archicture. This town is great for so many reasons.
#14 here. I don’t sit around thinking about brokers; I have had my own experiences with them. Brokers don’t provide a ‘necessary service’, rather they have implanted themselves between buyers and sellers and intentionally created an industry that makes them _seem_ necessary. One could easily negotiate a property sale on their own, especially since NY mandates lawyers to execute the contracts.
Also, I did mean specifically the condo dream is dead. There are many other dreams of LIC, I completely agree, but in my comment I specifically meant the dream of a luxury condo city (LOC) that was foundational to the broker’s article on LIC.
That would be LCC, #18. And I don’t even think the condo dream is dead. Things are just slowed down – developers are still going to build those glassy towers. Maybe not next year, but once the economy is stronger, They’ll Be Baaaaaaaaaaaaaack….
#18 your comments of brokers are silly. Are you telling me that if you had a property to sell and your principle occupation was not real estate you could draw more attention to your property than a broker? I am sorry but the world is full of middlemen that make business happen. Just because you are good at making widget it does not mean you are good at selling them. I would agree that some brokers are shady or that they were less useful when the RE market was hot but in today’s markets their skills are needed.
Disclaimer: I am not a broker but have met a few that are very good at what they do.
I’m also not a fan of brokers, but they do provide a necessary service.
Regarding glassy towers, I can’t say that I’ve really seem much of a slowdown. There’s the corner of vernon Jackson, the new building next to huntersview, and the other new building on 48th all within a few block of each other. They all broke ground in the last 6-9 months in the heart of the recession. There are other smaller ones as well. I think people have wishful thinking about returning to the LIC of old, and that dream IS dead. Once the markets correct I expect development to resume in full force. Maybe minus the glitzy marketing, but the one thing good about this run up is that it pushed LIC past a point of no return.
I, for one, find that brokers are parasitic to the process, especially as far as rentals are concerned. They might have a purpose now that the RE market is not presently “hot” for sellers. But that is an extremely rare phenomenon in EhnWhySee.
In the best of times there are another money-suck in an extremely expensive process. As #18 pointed out, NY mandates that lawyers execute the contracts.
correction: “…best of times THEY are another money-suck…”
Apologies. Off in search of more caffeine.
Hey #9, the broker – what things do you do for the community?
#22-there are many people that do not have the time to rent out their own apartments. Also, there is not a fee in many apartments so they are helping the developments rent their apartments at no cost to the renter. Lawyers handle the legal contracts but they cannot market and sell a property and 99% of people do not have time to do it themselves or have the reach to other parts of NYC. Not everyone that rents in LIC currently lives here.
Long Island City Rising!!!
!!!
chk chk chk
Hey number 24, well as for what i or we do for the community,
i do several things, one is we dont charge any fee for any business that are wanting to come to LIC, so if your a business owner or want to do business in the area, we do not charge a broker fee, as many of the smaller buildings on Vernon or Jackson that have retail, the owners dont pay us a fee and were supposed to charge 1 or 2 months to the tenant, we have decided not to charge anything and have that be as a service to the area.
another thing we do is that we help promote the local businesses, we recommend them to all our clients and even connect business to business. Right now if you go to the sales office at the Powerhouse on Sundays it is catered by Foodcellar, we helped connect the two.
We also open up our office to local artists to exhibit, we had Tom Matt http://www.tommatt.com exhibit here, we hosted an exhibition party where we promoted it to our clients, had it catered and we do not charge the artist a commission, we do this entirely free, so if your a local artist and want to exhibit, email us or stop by as we are currently looking for new artists to exhibit.
We also helped convert alot of Manhattanites, Brooklynites and Long Islanders to Long Island City, Its at no cost to the buyer and probably for ever 5/6 people we probably have one sale or rental, we provide our service as brokers in helping them negotiate, get incentives or whatever….
There are other things as well, but im not going to list them all. We have other things planned for the summer, but you have to wait and see what else. I know alot of people hate brokers, and you know what im one of them as well, but not all are bad, there are many that are good people
Thanks
Eric
Hey, maybe you could do us a favor and *stop* converting Manhattanites, Brooklynites and especially Long Islanders to LIC residents. Now *that* would be a community service.
right on #18. Considering city planning has put a hold on any rezoning that would curb further development, with the exception of hunter’s point south, It is only my opinion, it will take another 8-10 years for another surge, and I would call that kinda dead. I’m sure we will continue to see things along the Jackson corridor…….They tend to sell for several $100,000 dollars less. But the several hundred thousand city planning originally had in store for us…is definitely been put on hold. Ask some of those city planners, except Bloomberg…..he has given the go ahead no mater what. Crane accidents, buildings collapsing, displacement, attrition, etc etc.
The advantages of not using a broker… you can save you thousands of dollars. But unless your buying from another condo owner…that’s not an option.
I sure wish that huge plastic signs of the brokerage’s would come down. It really is an eyesore, not to mention, not allowed.
Not to mention a challenge to objectivity period, since he probably had little to do with brokering the sale of 47-30 when the new owner is his father.
If he thinks he’s fooling people, well, I guess he is, but not everybody, and I don’t just mean about the sign. Great to have another Italian restaurant though. It is after all an Italian neighborhood–I mean relative to certain ideas about history.
Curious to see what they do with the Chinese restaurant.
The sliver building on 46Rd just went up another floor in the last few days. Will it ever top off? I’m starting to think it’s like Jack and the Beanstalk, it just keeps going up and up and up and will eventually be in outer space …
#31 The sliver building is going up to 49 feet. From there Jack will have to rely on some other kind of climbing device. You can go to the DOB website for info if you have the patience to get through the different job description numbers. But at this point I feel like the DOB is just a cover-up to look like the city actually cares.
Is Dutch Kills open yet?
Warning!! Well, now I’ve heard my fourth or fifth story about a prominent local broker seriously misleading and shafting his clientele. From everything I hear it’s not difficult to conclude this office is complete slime. The main game is to change all the variables once you’ve been hooked and sit down to finalize. They also lie and claim to be exclusive agents of some buildings. They are not.
Two suggestions for anyone that gets taken in by these disgusting bozos:
1. Contact the developers or owners they represent. Tell your story and ask if this is the kind of representation they want. And especially ask who else represents their property.
2. File a complaint with the NYS Division of Licensing Services. They do follow up and investigate thoroughly:
http://www.dos.state.ny.us/LCNS/pdfs/1507.pdf
This neighborhood has had major reliable brokers with outstanding records and relations with the community for years. Go with a reputable broker.
Oh, I failed to add, the claim of no fee is b.s. They just figure out ways to pad it elsewhere.
Not to mention those ugly signs plastered all over Vernon Blvd. That’s really doing alot for the neighborhood. I don’t know which is worse the business putting up the signs or the people allowing it to be done.
I think we got it — the family bought the buildings on Vernon and then he plastered them with giant signs for his brokerage. I don’t know if that is illegal but if it is, then the signs should come down.
Some excerpts from the Zoning as it applies here. Hope this helps.
Zoning 117-422: Non-#illuminated#, #illuminated# or #flashing signs# are permitted with a total #surface area# (in square feet) not exceeding five times the #street# frontage of the #zoning lot#, in feet, but in no event shall the total #surface area# exceed 500 square feet for #interior# or #through lots# or 500 square feet on each frontage for #corner lots#. No permitted #sign# shall extend above #curb level# at a height greater than 60 feet.
So for example if it’s a 25 ft frontage (as many VB buildings are) It can’t be more than 125 sf. So if it stretches 25 feet wide for example, it can be no taller than 5 feet.
22-322 (for R6A) “For sale” or “for rent” #signs#, with an area not exceeding 12
square feet, are permitted.
22-341 (for R6A) No #sign# shall project across a #street line# more than 12
inches. (Note the street line can vary but is typically 30″ in front of the building).
22-342 (for R6A) No #sign# shall extend above the ground floor ceiling, or more
than 20 feet above #curb level#, whichever is less.
22-343 (for R6A) Except as otherwise provided in Section 22-32 (Permitted Non-Illuminated Accessory Signs) or Section 22-33 (Permitted Illuminated Accessory Signs for Hospitals and Related Facilities), not more than one #sign# is permitted for each #use#, #building# or #dwelling unit#, and not more than two #signs# for each professional office.
DOES ANYONE REMEMBER WHAT LIC WAS LIKE TEN YEARS AGO? I WAS AFRAID TO COME HERE……HOOKERS! DRUNKS! COMPLETELY DESOLATE! NOW ITS A PLEASURE….YOUNG FAMILIES, ITS CLEAN, NEW SHOPS, NEW RESTAURANTS NEW BEAUTIFUL DEVELOPMENTS…..THE BROKERS, WELL O.K. SOME ARE SHARKS BUT OTHERS…..HAVE REALLY HELPED TURNED THIS PLACE AROUND.
BUSINESS IS BUSINESS, AND AS A BUSINESS OWNER YOU WANT TO MARKET YOURSELF EVERYWHERE…..WHATS WRONG WITH THAT ????? THERE ARE FAR WORSE THINGS TO GET RID OFF IN THIS NEIGHBORHOOD, AND THOSE SIGNS SHOULD NOT BE AT THE TOP OF THE LIST!
They may not be at the top of the list but boy are they ugly. And how many times do you have to read the same thing over and over? Are 2 signs hung up next to each other that say the same thing really necessary? Visual pollution like this actually makes me miss the prostitutes (but maybe not the condoms littered on the street.)
So we traded one type of prostitute for another, and either way we get f’ed…
39 is completely full of it. “HOOKERS! DRUNKS! COMPLETELY DESOLATE! ” This is completely 100% wrong. Only an idiot developer or broker would portray the vital social network and neighbors and stores in this stupidly ignorant manner. He also obviously can’t find his cap lock on his keyboard. There was a problem with Hookers above 44th drive and that did occasionally drift to car action in this neighborhood. The irony is a 5000 sf strip joint has applied for a liquor license not far from there.
The only drunks I’ve seen apart from one local are the young folks yelling, smoking, vomiting, and yes having sex in public.
It’s also amusing how someone with ten years of limited experience here is suddenly an expert. This was a family neighborhood for decades and we had all the necessary stores. Vernon Blvd was not a pub crawl destination as the idiot’s now hope to make it.
“BUSINESS IS BUSINESS, AND AS A BUSINESS OWNER YOU WANT TO MARKET YOURSELF EVERYWHERE…..WHATS WRONG WITH THAT ????? ” Well, nothing if you don’t violate the law. You bullet heads just don’t get that this is a MIXED USE COMMUNITY. People live here in low rise homes. It’s not the Miami strip. The Zoning is designed to set limits. Or would you like me to circulate with a bullhorn advertising my business each day?
What galls me when jerks like him states that the brokers have turned this place around. They are totally unaware of the efforts that we made which then made this neighborhood attractive to their lustful eyes and money grubbing souls. They’ve taken a charming neighborhood and turned it in the direction of monolithic crap. And then they want to rewrite history based on their limited knowledge and intellect.
But since his complaint is mostly a diversion, based on the Zoning, I suspect the signs are illegal. It will only take a short walk and some eyeballing to readily determine that. And then the 311 call.
#43, why do you assume it’s a guy who can’t find the cap lock key? Why do you assume it’s a guy who can’t accurately remember what LIC was like ten years ago? What guy would be so offended by a few hookers (who were never ever anywhere near 5th St)? In short, why do you assume it’s a guy who gets his panties so badly bunched?
I mean, shouldn’t you have said “him/her” and “his/her?”
IT’S REALLY TOUGH TO MAINTAIN ANY OBJECTIVITY AROUND HERE!!!!!
PS, when you new residents walk home drunk at 2 am please keep your voices down. This is a respectable neighborhood.
As for the sign, I took a look today. The Modern Ages sign on the East side of Vernon violates three sections of the law. It is too large. It extends above the ground floor ceiling and/or is 20 feet above the curb level. There is more than one sign per building or use.
So if they are truly community minded as they say, that sign should come down. In any case they are liable for a violation. As for the West side, while I personally don’t object to the banner (it’s the only tasteful sign of theirs) it still violates the height and number of signs regulations.
Oh Townie. I finally gave in to the convenience of using the single male pronoun and he/she/it is jumping all over me.
“…THERE ARE FAR WORSE THINGS TO GET RID OFF IN THIS NEIGHBORHOOD, AND THOSE SIGNS SHOULD NOT BE AT THE TOP OF THE LIST!”
Gender unspecified commenter #39, what exactly are those far worse things? Taking a gander at Vernon Boulevard yesterday I was struck by the ugliness of those damned signs/posters. Coupled with the recently shuttered businesses on the Boulevard…it really looked like the vultures were circling, looking to pick clean the bones of mom and pop operations in the name of making as many bucks in the shortest amount of time possible. Just my impression. And it didn’t strike me as the best way to conduct business if one truly had the community’s best interests at heart.
Again, humor too dry. Will wet it for the likes of 46
47, You are so right. What I see is the feeding frenzy has momentarily died out for lack of fresh meat to gnaw on and the hypesters (sic) just can’t stop panting.
“…THERE ARE FAR WORSE THINGS TO GET RID OFF IN THIS NEIGHBORHOOD, AND THOSE SIGNS SHOULD NOT BE AT THE TOP OF THE LIST!”
It’s not a matter of top, middle, or bottom of the list. The signs are ugly and imposing. They violate the law and anyone is perfectly in their right to demand they come down.
39, you seem overly concerned. Are these yours?
#43 Did you call 311 about those ugly and possibly illegal signs on Vernon? It’s better to call on a weekday. I’ll call tomorrow. The more the merrier.
Hello dear commenters. Happy Easter Sunday. It is one thing to question the legality of business signs, but please be mindful not to anonymously libel any local LIC business (owners). Having anonymous commenting on liQcity is a great privilege – we would not have the kind of frank discussion about LIC if that were not the case. But it cannot be abused and used to harm any LIC business, because it will harm liQcity in the process, and it is not aligned with the community spirit that liQcity seeks to preserve in LIC. Thank you for respecting the sole editorial policy on liQcity. Cheers. -liQ
Just curious LIQCity, which post do you consider potentially libelou?
Sorry I meant libelous.
It was removed.
51, my personal preference would be that the owners of the signs read the Zoning resolution (they are brokers and developers and so should be quite familiar), do the right thing and remove the ones that violate the Zoning. Since they clearly monitor this blog they should be aware by now that they not only violate the Zoning but that many people or put off and so it really does not help their business.
If they removed them on their own that would definitely go a long way to show that they really do take the community’s interests to heart. After all that’s the point of Zoning laws. They are not always arbitrary. They do not always make all parties happy. But they are an attempt to encapsulate the local needs – residential and business.
That’s my personal take but you are certainly free to make the call.
So it’s okay to be libelou?
I remember that song. “Here we go libelou…”
…’Cause I could be up for that. Some of these guys have it coming.
Ooh, sounds like there’s gonna be a rumble in Hunter’s Point! Townies versus Newbies? What’s the cutoff point? Or could we have a “Know your LIC IQ” test?
Cue in “When You’re a Jet” from WSS.
And, hey, Townie, why do you assume they’re only guys that have it coming?
Douche-ay!
Nice one, Townie! Sounds like that humor got wetted.
So, gender non-specific Anonymous commenters#43 & #51, what happened when you called 311 today? I was unable to do so due to dead iPhone. May it R.I.P.
62, re: 43, see 56.
I am not a number! I’m a free non-gender specified commenter with a moniker!
And he/she doesn’t take any crap from anybody. Believe me, I know.
#51 here. Called 311 (DOB) to complain about the legality of those ugly, ugly signs.
They are going to look into it. If anyone else wants to call make sure you have the building addresses. Anyway its all about the permit and what is permitted.
LOL! Thanks for making me sound like a badass. Consider me another member of your fanbase.
#66, thanks for the tip; will call as soon as calling ability is restored.
Good luck getting the DOB come for that one!
68, DOB always attempts to investigate every 311 request. Most inspectors I’ve met are quite serious about their work. Overall as a bureau however, DOB is IMO a mess that needs to be completely overhauled.
Sweetleaf is now on facebook too and we are giving a password once a week for free drinks. Tomorrow if you order a “White Rabbit” you will get a cappuccino on the house.
http://www.facebook.com/home.php#/profile.php?id=1670360417&ref=name
Hey look — a complaint —
http://a810-bisweb.nyc.gov/bisweb/OverviewForComplaintServlet?requestid=8&vlcompdetlkey=0001158298
But I think it is the wrong building. Eric, any chance you could take down those signs before investigators start harassing the whole neighborhood?
I sure hope who ever filed the the complaint will re-submit the complaint with the rules stated by #38. and correct the address. Otherwise it’s an exorcise in futility.
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