LHaus
Sep 30 2009

Long Island City new biz update: tapas bar & health food grocer confirmed

Natural Frontier Market is coming to the ground FL of 12-01 Jackson Ave, LIC

  • Natural Frontier Market is opening a new location in LIC to add to its stores in Manhattan and Brooklyn. The market is confirmed for the 4000SF ground floor of 12-01 Jackson Ave, the brick rental building near the Pulaski Bridge. LIC’s Natural Frontier Market will offer a health food grocery, produce, nutritional supplements, bath & beauty products, and frozen organic meat & fish, in addition to a delivery service.

  • Guitart & Jones restaurant serving American tapas will be opening at 5-09 50th Ave, between Vernon Blvd & Jackson Ave.

  • SUPERRUMOR: there may be a Carmine’s, the well-known chain of family-style Italian restaurants, coming to the former Jackson Ave Steakhouse space. 12-23 Jackson Ave, LIC

  • A Cuban restaurant is rumored be coming to the space where Spa DiSilva was supposed to but never manifested. 4729 Vernon Blvd, LIC

Recently Open

  • Primp & Tease is now open at the bottom of the Prestige Condos. They are a Bumble & Bumble salon, specializing in hair cuts, styling, coloring, and make-up application. 5-04 50th Ave, @ 5th St, LIC, 718.472.2001

  • A new children’s boutique & consignment store called Little Closets is now open in the former Art-O-Mat space at 46-46 Vernon Blvd. The store offers “a sustainable, ‘recession friendly’, community-oriented retail option for the rapidly growing population of small children in the area,” including “child-friendly décor” with a story corner & puppet theater. They are currently accepting donations; email littleclosets@yahoo.com for more info.

  • Air-conditioned pet gym and lounge Dog Island City is now open, offering locals “a new, convenient way to care for their dog(s)” and specializing in attentive all day pet sitting, professional dog training, and more, including holistic pet food, wellness treats, and toys. 5-29 50th Ave, LIC, 718.433.4545/ 917.379.7291

  • A new dancewear shop housing “anything and everything for the dancer” is now open, featuring products from Sharifwear & Mambo Fateegz. 5-35 50th Ave, LIC, 718.726.0526

Still in the Works

  • A preschool is opening in the ground floor of an old engineering building on 47th Ave, just east of 5th St. Lolly’s Early Learning Center (website coming soon) will be ready for tours and full enrollment this October, and fully open for the new year on January 5, 2010. The space, which will be fully customized for the age group, will house an early learning center featuring classrooms for 2, 3, and 4-year-olds, as well as daycare hours for working parents. Lolly’s will offer partial to full-time enrollment and will be open 8am-6pm everyday. Call 646.351.6077 for more information. 5-44 47th Ave, LIC

  • A Doggy Day Spa is still in progress at the retail space in the bottom of Avalon Riverview North. 4-75 48th Ave, Queenswest, LIC, 866.211.8735

  • The Getty gas station on 11th St @ 45th Rd is still transforming into the Long Island City Bakery.

  • The retail space at 47-38 Vernon Blvd is closer to becoming an American bistro which will serve ‘comfort food’ called El Ay Si. The scaffolding is down and the restaurant is projected to open in October. 718.389.8781

  • The retail space at 47-30 Vernon Blvd is still manifesting an Italian restaurant called Testaccio, which is slated to open in October. 718.937.2900

  • A new, fancy Italian furniture store is still under construction in the ground floor retail space at 10-50 Jackson Ave.

  • Cassidy’s, a new pub, is brewing in the old McReilly’s space. Burgers, fries, beer… now double the capacity. Slated to open late fall. 46-42 Vernon Blvd, LIC

  • CBRE, historically a commercial brokerage, will also be brokering residential sales and rentals out of their new retail space in the bottom of East Coast 6 (aka 4705 Center Blvd), which should also be opening in the fall.

Closings

  • Cassino Restaurant, which has been a steadfast part of the LIC community for nearly 50 years, very recently closed its doors for good. We aren’t sure what’s going on in the space or if any new business will be manifesting in it.

  • LIC Tex-Mex/BBQ restaurant & music venue Lucky Mojo closed for business this past August.

  • The Jackson Avenue Steakhouse is for sale, and will perhaps be housing a Carmine’s.

  • The Brasil Coffee House location on Vernon Blvd closed earlier this summer.

45 Comments

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Finally, all the new restaurants & shops are opening-how exciting!

#1 Anonymous / 2 years, 4 months ago

Had a haircut at Primp & Tease when it opened. Could not be happier, and the ladies are so nice. Highly recommended.

#2 Lisa / 2 years, 4 months ago

Really, right between Manducatis and Mannetta’s? Okay, I give up. Signing a lease on a place in Brooklyn tonight (really).

#3 Anonymous / 2 years, 4 months ago

I have heard nothing but good things about Primp and Tease. I have heard not so good things about the other new salon on Vernon.

#4 Anonymous / 2 years, 4 months ago

How much is a haircut at P&T? I can’t find their website.

#5 Anonymous / 2 years, 4 months ago

I peeped through the windows at the new italian furniture store and there were tables & boxes of stuff all over, so they must be opening soon. I can’t wait.

#6 Anonymous / 2 years, 4 months ago

Bye #3, we won’t miss you.

#7 Anonymous / 2 years, 4 months ago

#3, people who know and love the superior Manducatis and Mannetta’s will still go there. Those businesses survived before the influx of population, and they’ll survive even with a Carmine’s nearby. I don’t see the problem. Enjoy Brooklyn, and don’t let the drawbridge hit ya on the way out of the borough.

#8 Anonymous / 2 years, 4 months ago

Guitart & Jones is on 50th between Vernon & Jackson, not on Jackson nor on a corner.

I believe the address is 50-09 50 Ave.

#9 Anonymous / 2 years, 4 months ago

Lolly’s Learning Center at 5-44 47 Ave. is East of 5th St. NOT West.

Come on LIQCity get it straight once in a while.

#10 Anonymous / 2 years, 4 months ago

There are days that I would go to Carmine’s over Manducatis. They won’t be charging $15 for a calzone that much is certain.

#11 Anonymous / 2 years, 4 months ago

Are you kidding? The average pasta plate at Carmine’s is $25. Why wouldn’t they charge $15 for a calzone?

#12 Anonymous / 2 years, 4 months ago

Because that $25 plate at Carmines feeds 2, and if I recall bread and salad are on the courtesy of the house.

Carmines is foodtastic.

#13 Anonymous / 2 years, 4 months ago

I doubt Carmines is coming here.

#14 Anonymous / 2 years, 4 months ago

Totally false about Carmine’s.

#15 Anonymous / 2 years, 4 months ago

It is a shame about Cassino’s. The place definitely qualified as a community staple.

Too bad the new law forcing arbitration of commercial rents is not in place already. Then the guy (as tenant) could be forced to arbitrate with himself (as owner) and get a big rent decrease and possibly stay open.

Wise ass comments aside, this will be a big loss.

#16 Anonymous / 2 years, 4 months ago

what ever happened at that meeting regarding liquor licenses on vernon?

#17 Anonymous / 2 years, 4 months ago

I agree that Cassino qualified as a staple and it is sad to see them close considering that they would have been here 50 yrs next month.

After the father’s death the son reopened approximately 3 yrs ago, they were never able to draw the people. Although the neighborhood grew in volume, it seemed Cassino could not attract the new residents as did some of the newer restaurants like Bella Via and Lounge 47.

Seeing closed a storefront is so depressing, hopefully he will rent it soon. Although, for some strange reason he has not yet rented Stop One and I bet he will choose to not rent Cassino.

#18 Anonymous / 2 years, 4 months ago

Manducatis has the worst service I have ever experienced, and the food wasn’t all that either. Alternatives would be very welcome.

#19 Anonymous / 2 years, 4 months ago

It seems very clearly stated that Carmine’s is just a rumor. I did hear that as a possibility… but the steakhouse was open the other day this week when I walked by…

Looking forward to ElAySi & testaccio. that block will become much more alive thanks to them.

#20 Anonymous / 2 years, 4 months ago

The problem with Cassino was the storefront. The place looks like a dive on the outside. If they fixed the storefront they could do as much business as any other establishment on Vernon. If they are smart when they close it down they will make the necessary renovations and reopen a new business there.

I agree, Carmines probabaly won’t happen, but it would be nice if it did.

#21 Anonymous / 2 years, 4 months ago

If by alive you mean drunken and noisy #20, yeah. sounds greaaaat.

#22 Anonymous / 2 years, 4 months ago

Also, I heard the metfoods is not coming to vernon/jackson. Is that true? I am glad we’re getting another grocery store. hope they are not overpriced.

#23 Anonymous / 2 years, 4 months ago

#17, LIQ has apparently decided that topic is off limits. My theory is that she is bowing to pressure from someone close to the issue. Totally unconfirmed speculation, but why else would she do a 180 and not allow discussion on it?

#24 Anonymous / 2 years, 4 months ago

It would be nice if lic turned into another little italy. I think it’s a great evolution to the neighborhood. BUT all of these new Italian places better kill it on a culinary level. I don’t care what you say about Manducatis’ service, some of which is true, their food is Italian soul cooking. Soul food is soul food, whether it’s served on a linen tablecloth or picnic bench. And delivered to you by Roman gods or a weary waitress.

That all being said, I’m looking forward to the tapas bar. We need some variation too!

#25 Anonymous / 2 years, 4 months ago

#24… I hadn’t even noticed… is that post totally deleted? I can’t even find it unless I’m blind. WTF. I guess blogs are a business, not journalism now?

#26 Anonymous / 2 years, 4 months ago

Service does count. I don’t care how good the food is, if i’m ignored or did not have a plesant experience at a resturant I won’t be back. You can get food anywhere. Part of what you are paying for when you go out to eat is the ambiance and service. Otherwise stay at home and order take out. A lot more resturants will close until people figure that out.

#27 Anonymous / 2 years, 4 months ago

It really bothers me that the New LIC, with all its thousands of rich turds, can’t support an authentic place like Cassino. Who cares what its storefront looks like? I like the ragtag, anything goes vibe of places like this. They give a neighborhood its life. What is up with you people? Why did you even move to LIC in the first place? Just to change it?

Are the people moving in to LIC so lame that they have to always eat in flashy, trendy places, whose food isn’t really that good and is often overpriced? To me, the best NYC neighborhoods are those that enable solid, old-school places like Cassino to do well. I’m so disappointed because it bodes poorly for the kinds of gutsy, REAL places I prefer in NYC. Get ready for the Cheescake Factory.

#28 Anonymous / 2 years, 4 months ago

Agreed about Manducatis service, but since they’ve been open for so many decades, I don’t think they need to worry about service reviews. I wish it was the other way around, but sadly, it isn’t.

#29 Anonymous / 2 years, 4 months ago

TGI Friday’s!

#30 Anonymous / 2 years, 4 months ago

As I sit down to enjoy a meal what a place looks like is of the utmost importance considering I’m about to start ingesting food that was prepared there. You can always tell which places have dirty kitchens and lax standards by looking around the building and dining area especially the restrooms. If the bathroom is a mess chances are the kitchen is too. A ragtag, anything goes vibe may be fine for a bar, but I don’t know if I want those qualities in a food establishment.

This is not to say that Cassino was dirty – I’ve never eaten there and wouldn’t know. Its just to say that looks do matter.

#31 Anonymous / 2 years, 4 months ago

Pardon me, people, but I live next to Cassino and I never once saw people eating there – oldies or newbies -so to say that we are all so sorry to see it go, confuses me.

#32 Anonymous / 2 years, 4 months ago

I got a tour of Testaccio tonight. It is really really nice.

Best wishes to them.

#33 Anonymous / 2 years, 4 months ago

It is what it is.

#34 Anonymous / 2 years, 4 months ago

31, actually you would be astounded to learn how bad the kitchens are in some of the best places. I’ve done contracting work in many. Found a dead rat and a lot of gross stuff under a booth seat of a fine Manhattan eatery for example. Well at least it was dead. Hope it wasn’t from the food. I’ve also had rancid food from local eateries in LIC on a handful of occasions.

The amazing thing if you check online for inspection violations is that the majority of restaurants here have average scores (higher is bad) in the teens and twenties. The only one I found with zero is San Remo Pizza which so many here put down. The other nearby zero was New Champion Wok located within in the Queensbridge Houses.

To my astonishment the highest numbers (i.e. worst inspection records) in our nabe were The Waters Edge (45) and sadly one of my faves Bella Via (43).

#35 Anonymous / 2 years, 4 months ago

If ever we get a fast food chain, can it pls be Chipotle? I know it’s owned by McDonalds, the burritos are 1000 calories, but they are VERY good and they sell $4 margaritas- you can’t beat that!.

#36 Anonymous / 2 years, 4 months ago

No one ever said nice looking resturants can’t be dirty. I just said if you can see the dirt in the public areas the dirt in the private areas is probably worse.

#37 Anonymous / 2 years, 4 months ago

Ok 36, I’ll work on it.

#38 McDonald / 2 years, 4 months ago

I don’t get it. I’ve had excellent service at both Manducatis and Rustica for years. Many friends and newcomers experience the same. In fact both places bend over backward to please. I’m surprised that many newcomers have not discovered the treasure of wines at Manducatis and the knowledge of their sommelier.

Rustica is about as welcoming a place as I’ve ever seen in LIC. I can’t imagine what more anyone would want.

It’s also fascinating how many people say “support our local restaurants” but then want to critique and pick at every little thing. I knew a young urban professional who was offended that the Meridian (space now occupied by Masso) had paper napkins.

#39 Anonymous / 2 years, 4 months ago

never went to cassino, didn’t at all look appealing to me and i’ve lived here almost 3 years. juniors is similar, but i did go, good food, but not appealing imho, they are prob next. def would welcome carmines. would think prices may be a bit lower. it is family style, very consistent and quality food.

#40 Anonymous / 2 years, 4 months ago

For the record, I had lunch at Patsy’s yesterday and guess how much their calzone’s cost? That’s right, $15.

I don’t really see what the big problem is with the Rustica pricing.

#41 Anonymous / 2 years, 4 months ago

If I want to buy a tiny piece of food for $15, I will. But the waiter staff at Rustica is the rudest, slowest, most incompetent ensemble I have seen put together. Did I mention how rude they are? Get it together Rustica. Great food, terrible everything else.

#42 Anonymous / 2 years, 4 months ago

Their space needs some renovations too.

#43 Anonymous / 2 years, 4 months ago

One wonders if the persons so violently apposed to Rustica, may have been the new comers who the owners liked until the couple was overheard trashing The neighborhood residents. Boasting how their presence was the only thing that would redeem LIC and….how artists here were scruffy.

The prices put me off….but when I consider the ingredients and all the energy put into the food I can handle the money for the yummy taste. Service has never been a problem there.

This is a personal vendetta I believe.

#44 Anonymous / 2 years, 3 months ago

I love the drawings of the dogs posted to the right. Who did that it’s great!

#45 Anonymous / 2 years, 3 months ago

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