What’s going on here? Z hotel to bring Gansevoort vibe to industrial LIC?

Signage for the forthcoming Z Hotel, Long Island City
In some places, the first sounds and sights of Spring are birds singing and flowers budding. In Long Island City, it’s jackhammers pounding and real estate developments sprouting. Though this season’s crop is blighted by the economy, there’s still some interesting new growth.
The Z Hotel is gracing the very industrial block of 43rd Ave & 11th St, which technically is still Hunters Point.
This:

Z Hotel development in progress, Long Island City
is going to become this:

Rendering of the forthcoming Z Hotel, Long Island City
According to a throwback article:
“[The developer] Zilberman forged ahead with his plans and is now planning to open the 100-room Z Hotel at 11-01 43rd Avenue. His goal is to create a Gansevoort Hotel-like vibe. He plans to put a club in the basement, an opulent restaurant at street level and a hip bar on the roof. All rooms will face Manhattan, and he plans to charge $200 to $250 per night.”
Interestingly enough, another mysterious large development is also emerging at the other end of the block on the Corner of 43rd Ave & 12th St, known as 12-12 43rd Ave. Some research indicates a 5-story, 100+K SqFt commercial building.
And what’s right in the thick of this new development? The LIC cult & cabbie favorite, 5-Star Punjabi Banquet and Diner.

Long Island City cult classic, 5-Star Punjabi Diner, 43rd Ave & 12th St
Z Hotel [Architect's website]
More hotels checking into LIC [Real Deal - Dec 07]
Ravel and this make less sense than the Comfort Inn and the ones in Dutch Kills… a bit of a hike to the trains for timid out-of-towners, no?
Post-apocolyptic SRO hotel of the future. Coming in 2012!
If you are going to succeed in a spot like this, which is possible, you do have to think big and create something that will have a draw of its own. If it’s spectacularly done, people will go despite the location.. in fact, the out-of-the-way industrial location adds novelty for example with the Dutch Kills bar. Which is also a very smart and forward thinking location choice. Beside, gansevoort is mostly patronized by Jersey-ites. This could be a destination for Long Islanders and maybe some of the WTB savages will go there instead.
That throwback article is from December 2007…oh, LIQCity! Are you just April Fools’ Day funnin’ with us?
Post-apocAlyptic. My bad. Clearly in need of more morning tea.
#5 do you know what throwback means?
Yes, I do. Just clutching at straws here that, given the date of the article (pre-realization of economic downturn), this project might no longer have the financing to be completed. And that maybe, just maybe, this throwback was referenced as an April Fools Day joke.
I love 5-star. So cheap, hot, spicy and good!!
The lunch buffet is key. As is the late-night hours. Totally weird place to hang out, though. And by weird, I mean awesome. The service is relativewly non-existant, however.
This project is real, and going forward. It’s not an April Fool’s Day joke.
This Project is actually going to be a LEED Certified Green Hotel, one of my clients is a Green Consultant for them….
If you get the lady behind the counter at 5-star, she’ll pour you a GLASS of Johnnie Walker Red for all of $6 or something like that. Who remembers details after 2 of those? The best deal in town – not counting the $15 martini at Dutch Kills!
I doubt they will be getting $250/night in that location… at least not to start.
It won’t be ready for a year or so, perfect timing if you ask me. Right in time for the recovery!
Boo yah LIC!
if you build it, they will come
Isn’t that the truth.
But not when it comes to luxury condos in LIC. Look how many they built, and how many have not come.
where’s the $15 drink guy? Did he drown in a cocktail in some euro-trashy meatpacking bar? keep that gansevoort trash down there. LIC trash is trashy enough.
Will the Z Hotel bar have hand cut ice? If not, I think the hand cut ice union might just have to put up the inflatable rat out front.
That hotel did pick a good location in terms of not having a single residential neighbor who might complain about drunk people ambling about the neighborhood at all hours of the night. It’s virtually NIMBY-proof.
I agree it’s a good location. Subway shmubway. People will get just about anywhere if there is something worth getting too. And a rooftop bar is a great way to overcome a shitty industrial location – just get on the roof, have a drink, and enjoy the view. This is a very smart project. It will do well.
where is my $15 drink?
It is on the future roof-top bar of the Z Hotel.
#9 I’ll bet they OWN the land and building and the mortgage is Paid off….so with very little overhead…they don’t NEED to raise prices to Manhattan levels.
—————
I love 5-star. So cheap, hot, spicy and good!!
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Wow, another hotel rooftop bar by the Queensboro Bridge! Interesting.
Between Ravel, Dutch Kills and this, that area is really coming along.