LHaus
Feb 26 2008

Ethereal – A new women’s clothing boutique manifesting on Vernon Blvd

Ethereal, clothing boutique on Vernon Blvd, Long Island City

Ethereal, 47-38 Vernon Blvd

Ok. It’s really happening. The transformation of Vernon Blvd continues, with the arrival of Ethereal, a women’s clothing boutique located right next to Nook and Crannie at 47-38 Vernon Blvd. I walked by this morning and it was closed, but the store has a grand opening sign – it’s about to crack any second.

Ethereal, women's boutique on Vernon Blvd, LIC

The Grand Opening of Ethereal, a women’s clothing boutique on Vernon Blvd

A peek in the window produced a lot of reflection from the street, as witnessed in the photographs. But you can get a sense of the flavor. Looks trendy.

So is this the dreaded ‘yuppification’ or general improvement/evolution of the neighborhood? Or both?

14 Comments

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Is it “hip” or “trendy”? I mean, is it like yuppie swank whatever or is it kinda cool indie-designer stuff? There’s actually a lot of really cool boutiques in Williamsburg (expensive as they are) but often with stuff designed by local folks.

I suppose I’ll walk by there soon enough.

#1 Brandon / 3 years, 11 months ago

qw had csk…this blog has brandon..very tight with the “blogger” tools one and all

#2 Anonymous / 3 years, 11 months ago

I’m so tight with the blogger tools. Totally.

#3 Brandon / 3 years, 11 months ago

This is such a cute little store! Its contemporary – the owner has background in design, shops all over the world for major companies. She brings in the latest from LA, London – even Czech country! lol Pretty cool.

Everything in the store is for sale (including this cute mirror with faux horns I HAVE to have!). Some eco friendly stuff too. Nice addition to the neighborhood.

#4 Olivia Liu / 3 years, 11 months ago

ethereal: 1. Highly refined : delicate. 2. Heavenly.

This is the definition I found in Webster’s Dictionary and this new, delightful boutique embodies the definition. As I strolled under the majestic file of chandeliers I couldn’t help feeling a bit aristocratic and was pleasantly impressed with the owner as she, actually provided styling to a customer. I highly recommend browsing the racks of tasteful garments and artistic house wares. I will be back and the men’s shirt with the dragons across the chest is mine. Denizens of Long Island City and beyond, be sure to check out this little slice of heaven on Vernon. I remain…
Yours Truly,
“The Gay Blade”

#5 Tran Sentrend / 3 years, 11 months ago

Anyone have a phone number??

#6 Heather / 3 years, 9 months ago

for Heather

#7 Ethereal Tel.# 718-482-8884 / 3 years, 9 months ago

It was a great place to stop in. Ethereal offers a wide variety of items. Not just clothes. Great unique gift items. A great place to pick up an unusual gift.
Vernon is looking hip and cool with places like this.

#8 Anonymous / 3 years, 9 months ago

For upcoming events…

DOGS IN THE NEIGHBORHOOD
by Olivia Kuo

EXHIBITION SCHEDULE:
November 19th – December 1th, 2008
OPENING RECEPTION:
Wednesday, November 19th
5:30 p.m – 9:00 p.m

Ethereal Boutique
47-38 Vernon Boulevard, 1L
Long Island City, NY 11101
Take the #7 train to Queens, (Vernon Blvd./Jackson Ave.)
Tel: 1.718.482.8884
http://www.etherealnyc.com

Olivia Kuo has been working on her vision of creating fine art at the tender age of 12.
From simple hand drawings to more complex works involving ink and acrylics,
she brings energy and life to the objects of her art pieces. The dog, her favorite animal,
and her neighborhood provide the inspiration behind her turbulent and remarkable works.

Enjoy the arts and cocktails hour,
Celebrate relationship between you & your dog.

#9 Anonymous / 3 years, 4 months ago

I would never buy anything from this store – they sell animal skins as rugs!!

#10 Anonymous / 3 years, 4 months ago

Animal skins? You mean the beautiful tiger print rug ? I loved it! I love the whole vibe of this boutique ! This makes our neighborhood look very hip! We need more stores like this one!

#11 Anonymous / 3 years ago

this store …hmmm dont like it AT ALLL!!!!!!!! no men clothing its just in a bad location..
sucks for them

#12 john / 2 years, 11 months ago

pt. 12
WHY DO YOU FEEL IS IN A BAD LOCATION…? ITS IN THE PERFECT SPOT ESPECIALLY FOR A DEVELOPING NEIGHBORHOOD…WISH WE HAD MORE SHOPS AS THIS ONE !

P.S. I BOUGHT A GREAT WINTER JACKET FROM THERE…AND IM A GUY

#13 anonymous / 2 years, 10 months ago

Luv Luv Luv this store!

#14 anonymous / 2 years, 3 months ago

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