Hunters Point Condos
Feb 26 2008

Ethereal - A new women’s clothing boutique manifesting on Vernon Blvd

Ethereal, clothing boutique on Vernon Blvd, Long Island City

Ethereal, 47-38 Vernon Blvd

Ok. It’s really happening. The transformation of Vernon Blvd continues, with the arrival of Ethereal, a women’s clothing boutique located right next to Nook and Crannie at 47-38 Vernon Blvd. I walked by this morning and it was closed, but the store has a grand opening sign - it’s about to crack any second.

Ethereal, women's boutique on Vernon Blvd, LIC

The Grand Opening of Ethereal, a women’s clothing boutique on Vernon Blvd

A peek in the window produced a lot of reflection from the street, as witnessed in the photographs. But you can get a sense of the flavor. Looks trendy.

So is this the dreaded ‘yuppification’ or general improvement/evolution of the neighborhood? Or both?

8 Comments

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Is it “hip” or “trendy”? I mean, is it like yuppie swank whatever or is it kinda cool indie-designer stuff? There’s actually a lot of really cool boutiques in Williamsburg (expensive as they are) but often with stuff designed by local folks.

I suppose I’ll walk by there soon enough.

#1 Brandon / February 26th, 2008 at 7:38 pm

qw had csk…this blog has brandon..very tight with the “blogger” tools one and all

#2 Anonymous / February 26th, 2008 at 10:40 pm

I’m so tight with the blogger tools. Totally.

#3 Brandon / February 26th, 2008 at 11:42 pm

This is such a cute little store! Its contemporary - the owner has background in design, shops all over the world for major companies. She brings in the latest from LA, London - even Czech country! lol Pretty cool.

Everything in the store is for sale (including this cute mirror with faux horns I HAVE to have!). Some eco friendly stuff too. Nice addition to the neighborhood.

#4 Olivia Liu / February 28th, 2008 at 1:35 pm

ethereal: 1. Highly refined : delicate. 2. Heavenly.

This is the definition I found in Webster’s Dictionary and this new, delightful boutique embodies the definition. As I strolled under the majestic file of chandeliers I couldn’t help feeling a bit aristocratic and was pleasantly impressed with the owner as she, actually provided styling to a customer. I highly recommend browsing the racks of tasteful garments and artistic house wares. I will be back and the men’s shirt with the dragons across the chest is mine. Denizens of Long Island City and beyond, be sure to check out this little slice of heaven on Vernon. I remain…
Yours Truly,
“The Gay Blade”

#5 Tran Sentrend / March 3rd, 2008 at 11:13 am

Anyone have a phone number??

#6 Heather / May 6th, 2008 at 12:58 pm

for Heather

#7 Ethereal Tel.# 718-482-8884 / May 12th, 2008 at 1:23 pm

It was a great place to stop in. Ethereal offers a wide variety of items. Not just clothes. Great unique gift items. A great place to pick up an unusual gift.
Vernon is looking hip and cool with places like this.

#8 Anonymous / May 14th, 2008 at 11:19 am

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