Rockrose offers a Buyback Guarantee to Long Island City condo buyers

The View at East Coast condos, advertising on Vernon Blvd, Long Island City
If you thought it would be a cold day in hell before condo developers in Long Island City gave money back guarantees on sales…. well that day might be today. Cold Indeed.
Rockrose Development Corp, the developers behind The View at East Coast condos, are offering their version of a Money Back Guarantee to the next crop of buyers:
“Now, with the building just about finished, an amendment approved by the state attorney general last month offers a five-year “buyback guarantee” to buyers who sign contracts before the sponsors declare the condominium plan effective (after at least 15 percent of apartments go into contract to residential buyers). Under the guarantee, on the fifth anniversary of the closing, buyers will have 90 days to return their apartments to Rockrose for 110 percent of the purchase price. However, the buyers will have to pay all closing costs, including transfer taxes and the sponsor’s legal fees.
“The amendment also introduces other concessions to buyers, including a mortgage contingency clause, and the possibility of five years of sponsor financing for purchase. In addition, buyers who sign up before the plan becomes effective are entitled to a free parking space for the next five years in a lot built by Rockrose just across the street.”
Buyers Beware:
“Buyers are warned under the amendment that “no bond or other security” has been furnished to make sure the developers honor the pledge.”
Rockrose’s LIC Condo Buyback Guarantee [NY Times]
The View at East Coast [Condo website]
Rockrose has no intention of selling more than 51% of this building, then they’ll rent out the other 49%. They’ll do anything to reach that 51% mark, so look for even better deals in the future.
Oh, and they will never let the condo board (when there is one) completely control the building! Can you believe that? They reserve the right to forever control all decisions *even after* the building is completed and/or sold out. So you’ll be living in an almost rental building with no gym, you paid at the height of the market with prices in free fall, with no parking and the sponsor won’t let you change anything unless they approve it!
Rockrose is just building a rental community. The View condo owners be last on their list of priorities and you’ll be a voiceless minority in your own building that you bought!!
Unbelievable.
Thanks #2, that is very useful information.
#2, What are you basing this on? If they want to go rental there is nothing stopping them from doing that now. Why go through such an elaborate charade?
this is the first that i am hearing of them remaining in control of the building #2, please substantiate. second, the building only needs to sell 15% for the offering plan to be deemed “effective”by NYC/NYS, not 51%. I’m not sure how many units are in the building but 20 (the number that they are offering the deal for) sounds about right to get them to 15% if there were 140 units.
I can’t imagine why/how a sponsor could remain in control of a building after it is 100% sold – but I guess that’s up to them.
#4 Rockrose offering plan, it’s on the front cover, near the bottom, in big bold ALL CAPS.
184 units total, with one being for the super, so 183 for sale. 18 are supposedly in contract, with a few about to go into contract.
oh and Rockrose remains in control of the commercial space, including any income from its lease *forever* and they can put anyone in there that they want with no say from the condo owners/board.
there’s even a clause that says Rockrose the corporation may make decisions that aren’t in the best interests of the condo owners and may even be not in the best interests of the building!
Wow.
Oh, no. The real estate geeks have highjacked the site for the second week going. Hey, liqcity, post a general interest item. I’m getting bored to tears.
#7, there is nothing that you are saying that isn’t in every condo offering plan. I’ve read most of the ones in LIC. They all provide that while the Sponsor is selling units in the building that they retain a majority on the condos board of directors. As you point out this is to prevent the new board from doing anything that would damage their sales opportunities (i.e major reduction in services, increase maintenace, etc.) This may be shocking if you are reading it for the first time, but there is no conspiracy here. Its all quite normal and standard.
You’re mis-understanding what I mean and that’s my fault.
I’ve read many offering plans too and what Rockrose has in theirs isn’t standard. I don’t have it in front of me, but when I do I’ll post it here.
yes #7, what did you think that the developer would do with retail space, build it just so that they could hand it over to the residents out of the goodness of their hearts? It is actually quite rare that retail space in a building is owned by the building unless they converted previous building common space into retail space.
Also, I question your statement that they remain in control of the board even after they have sold all of the units. It is quite common for them to remain in control until a certain % of units are sold or for a certain amount of time after the first unit closes (i.e. 1 year) but I’ve never heard of a building remaining in control forever.
Exactly #11, that was a huge red flag for me.
Prices in this building are reasonable for LIC. $670 a sq. foot for a standard 1 BR with no balcony isn’t bad. The Powerhouse, which just received its TCO, is priced similarly.
This is an incredible incentive for buyers and I don’t understand why anyone would criticize Rockrose unless you’re jealous. In this market to guarantee a minimum 10% profit (outside of closing costs) is incredible. Could be very risky by Rockrose but it shows they have a ton of confidence in the LIC real estate market.
I personally will be moving into the Powerhouse by the end of January. I know the sponsor will control the board (3 of the 5 seats) for the first 5 years, and after that they will give up the majority.
That corner is so tacky. Who owns it and why is everyone allowed to put up all those gross marketing banners? So cheesy. Makes the neighborhood look like a trade show.
I wish they would tear down that parking lot and build something there.
i hate it too, I think that if you really wanted to, you could go after them for illegal advertising. I find it hard to believe that they have the permits (which yes, are required).
There are plans to build on that lot, which is owned by the Prudenti family. Condos if I remember correctly, but who knows if it will actually happen.
Also the MTA has a plan to expand the Vernon-Jackson subway stop there, but it would require them to buy out/take over that spot, which is unlikely to happen, if ever.
Any idea when Dutch Kills will open? in need for a $15 drink NOW!
I need a $15 drink too… I think it’s time to get on that wagon.
Eminent domain…just like they did on 2nd Avenue….
Prudenti owns the parking lot that sits between Tournesol and Vernon Wine&Liquor. The owner of Butcher Deli is rumored to be building on the corner parking lot where the marketing banners are hanging. I dont know whether he owns that lot or not.
anyone knows where is the best place to find latest rental info in the central blvd area?
also, i think the catch of the 5 year guarantee is that you can’t touch it within the 5 years. so if the mkt drops 20% and stays low for a while but rebounds before the 5 year deadline, too bad, you missed the opportunity to buy it cheaper. on the other hand, if the mkt does not rebound after 5 years, good luck if you can still find rockrose.
it’s a win win (well kind of) plan for rockrose but a lose-lose plan for anyone who’s paying for their full price now.
what a scam from Rockrose…. they are trying top delay slashing those infated prices, which they will have to do, sooner than later. Good luck trying to get money back from a corporate developer – if things go down you’ll be the last in line to try to recoop money wasted, behind banks, investors, etc. Your lawyer will tell you this after reviewing the contract. And as the NY times article listed, Rockrose won’t offer any assurances of giving money back, but has remained vague in tying this to the viability of their fiscal standing.
I agree, with foreign buyers driedup, nobody is gonna pay thopse prices. I think they will turn into a rental property like so many projects in Williamsburge and Greenpoint have, after not being able to sell sufficient units. You don’t wanna be stuck owning in one of these conversions.
One bright spot in the economy’s collapse: less Eurotrash.
26, you’re a moron.
Powerhouse is at it again: They are not known for being forthright and in the beginning certainly not curious. Old habits die hard. I learned from a neighbor who is in contract to purchase that this week her bank turned down her mortgage application down because Powerhouse had only sold 30 PERCENT, when they have been telling everyone that they met the 50% threshold. I thought it was time for me to take another look at the progress, so I stopped by the new onsite sales office yesterday. It was closed. Sunday morning it was closed too. I found on their website that it is now only open Sun 12-3 and Tuesday 5-7. That seemed odd but I made time and came back at 12:30, only to be told that their Open House is BY APPT ONLY! Ha! And of course I was told with attitude! What was a lavish sales office in the building next store is now onsite in a one bedroom. Before I left I asked what percent sold they are and she said “just under 48%.” The whole thing is just odd…same as it was from the beginning. If they had my deposit I would be heavily medicated at the moment!
hi, this is not either related to THE VIEW but w/ rockrose. does anyone know if thye will re-nogotiate the rent in one of their LIC buildings? any experience?
appreciate the feedback.
After living in LIC during the 2005 – 2007 period, and wondering if I should jump into one of those “only a million one” deals- I got a chance to bail out of the city and wound up in Scottsdale AZ where a foreclosure on 2 acres/3700 sq ft of NEW home/ was mine for the price of the DOWN PAYMENT I’ve have had to ante’ up at the Powerhouse or RockRose. For the first time in my life I have a house that’s PAID FOR and not making either mortgage or rental payments is a huge relief. Now we’re seriously looking for a little pied a tere’ in the city – which I can now buy for under $500k! (Granted I’m talking an alcove studio in a good location near the park, etc. – but nothing large enough for us to live in full time.) In fact, with some of the current “deals” that are being offered, what a one bedroom was going for at PowerHouse or RockRose can now buy you a 1 plus den in the CITY. The real McCoy – not the pale imitation that is LIC. Maybe where you could walk two or three blocks to WORK – not to the damned FREEZING subway station on a snowy morning and back again in the freezing rain later that night! Where if you’re going to get nailed for $400/mo for a parking space at least it’s in the City near your building – and not on a waiting list at CitiLights Garage for a year or more!
20 months ago I thought I’d NEVER be able to consider living in LIC, much less in Manhattan again and reconciled myself to the bucolic life in Scottsdale. But things changed and changed FAST!
Obviously I miss Manhattan. Hell, I was born there – so of course I miss it terribly. But now I may be able to have the best of both worlds – simply because I felt I was too tightly stretched to pay that maintenance, the parking, the utilities, and a 1.1 million dollar mortgage payment.
Just for the hell of it – wonder how long it might take Rock Rose to transfer all the assets out of the holding company that enters into these “guarantees” and then file a chapter 7 when the party is over and it’s time to pay those poor buyers some five years hence? Bigger companies have managed just precisely that kind of maneuver to get their tail out of a financial crack. Do you really think RR Development would think twice following that unethical but perfectly legal example as a way to ditch some substantial debt owed to several hundred would be buyers who were dumb enough to trust them based solely on their reputations alone? Given their reputation for being BRUTAL in business (remember when they got bad press for evicting men in the 80’s who were dying from AIDS before the cocktails came along in the early 90’s?) and other charming but perfectly legal and lawful but equally reprehensible not-giving-a-damn-about-their-tenants sorts of actions? Maybe you younger kids don’t remember, but I was there and read all about it in the local papers while RR execs muttered “no comment” when asked to explain their actions publicly! Maybe RR has gotten nicer in the current economy – but frankly I doubt it. Leopards don’t change their spots very often, in my experience.
INVESTIGATE before you invest your hard earned money. What if there are a couple of hundred buyers wanting to exercise their option to bail out in five years and the units are worth 20% of what those buyers paid for them today or tomorrow? Why do you think there was no surety or bond backing this “offer” anyway?
Good advice was once given to Cleopatra, ie: “Don’t take a viper to your bosom.” and in that same genre’ I’d proffer “Don’t expect Rock Rose to play fair if there’s a lot of money at risk and they can do ANYTHING ELSE AT ALL to save their cash.”
Older, Wiser, and OUT OF LIC FOR GOOD – THANK HEAVEN!
Send tips, feedback, and death threats to info [at] liqcity [dot] com





Asking prices posted on the website for view seem to be pretty steep for LIC. Does anyone have any experience with their sales office? Trying to gauge how flexible they are with pricing now that the bottom has fallen out…